Helping farmers irrigate more efficiently and save the planet.
ABOUT: Subsurface is an open-source web tool that allows farmers and irrigation engineers (as well as curious websurfers) to visualize soil behavior. Subsurface helps optimize irrigation decisions to help with budget-friendly and eco-friendly farming.
UX/UI DESIGNER SUMMER 2019
CLIENT: Dr. Roelof Versteeg, Subsurface Founder
TEAM: Sara Kim + Angela Li + Faustino Cortina + Louis Murerwa + Sia Peng + Urie Choi
RESEARCH
Farmers waste tons of water a year on water that plants don’t need it.
Our client, Dr. Roelof Versteeg, wanted… To further empathize with our user group, we conducted user interviews, created user personas, and brainstormed.
IDEATION
INITIAL SKETCHES: I sketched these pages following our user interviews.
LANDING PAGE: I wanted
ITERATION
In the final rendition of the irrigation tool,
FINAL PRODUCT
